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Starbucks Creative Expression Contents Logo The Siren is our muse, the face of our brand. Her image and our strong wordmark are our most recognizable brand assets. The preferred approach is to use the Siren logo by itself, unlocked from the wordmark.
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From the very beginning, their logo was connected to their brand in the strongest possible way. There was no Starbucks coffee without the logo. Circles are a top shape to use because they represent a never-ending journey around the world. Plus, it’s an easy shape to work with across different formats, whether you’re printing it on coffee cups (which have a curve and can cause …
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Mar 25, 2021 · The original logo, designed in 1971 (see it above), tells a very different tale of the character. Based on a twin-tailed Nordic siren from the sixteenth century, the original design saw her bare-breasted and full of imperfections and asymmetry.
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Jul 19, 2021 · The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company. But the...
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